In a dying magazine culture, the key challenge was to create an identity for a magazine medium on a national level. Additionally, after understanding the market needs, it had to be executed from scratch considering the visual communication and content.
A national survey was conducted in order to understand a need for good reading material in the health and wellness sector. Apart from successfully running the magazine for 3 years a stringent 2 years process was conducted via research to understand the need of the offering in the market.
Due to the immaculate pre-launch research and able execution the magazine was successful for an astonishing 3 years. The content and design was an in-house effort and proved to be a crucial part in the execution of the reading material.