Associated with Sujata Mastani since its inception, the challenge was to start from scratch and establish Sujata Mastani as the premier Mastani shop in Pune and create an identity for the brand.
With a result oriented approach, a total brand overhaul was done keeping in mind the patronage the brand had in City Area. With meticulous planning and execution over a period of about 25 years, we managed to create a reputed Mastani brand in Pune, which had a humble beginning as a small ice cream shop. The main idea was to reflect the product's quality through the communication and create brand recall.
All the branding, communication and design activities undertaken for Sujata Mastani improved brand awareness, was warmly received by customers and immediately achieved franchise enquires making it one of the most crucial successes in the EDGE arsenal.