Jatan is a 3 day event to celebrate the spirit of the city’s youth. It comprises of a grand youth rally, competitions and many more activities. The brief was to create branding for the entire event; right from the identity to the design collateral like hoardings, backdrops and banners. The scope of work also included social media and digital marketing.
The brand identity was a riot of colours to do justice to the exuberance of youth. The name Jatan was smartly used in Devnagri and elements were added to it to create a happy figure celebrating the festival. The main motive of this festival and correspondingly the branding was to preserve and exhibit the innovations and art forms which today's generation has carried forward so well. The brand communication had to simultaneously convey these emotions.
The festival received tremendous response and the vibrant branding was lauded as it was perfectly in sync with the energy of the festival.